DARLING, I’M YOUR BEST FRIEND WHO CHEERS ON YOU UNTIL YOU SHINE AND TURNS YOUR BEAUTY ROUTINE INTO PLAY.

DARLING* works to rethink beauty conventions to be able to innovate real time, inspired by the drive to create to the needs of the sharp determined millenials of the global online-native beauty swarm. We make honest beauty created for real, unfiltered men and women.
image for <h2><span style="color: #d9017a;">VALUES</span><br /><span style="color: #d9017a;">SIMPLICITY</span><br /><span style="color: #d9017a;">PLAY</span><br /><span style="color: #d9017a;">E-MOTION</span><br /><span style="color: #d9017a;">AGILITY</span></h2> title ‌

VALUES
SIMPLICITY
PLAY
E-MOTION
AGILITY

DARLING* is a brand that is born online. Our inspiration is you, the determined creative, fully digitized millennial who wants intelligent beauty products that speak to your life style on-the-go. We are here to challenge conventions and elevate beauty through play. We want to create products that appeal to the everygirl. Our passion lies in play, creating products that excite, fascinate, and make you smile. We believe in the positive self-image behind the selfie and see fun and cheer as a driver for engagement.
image for <h2><span style="color: #e6007d;">SAY...</span>I LOVE BEING UP TO DATE......<br /><span style="color: #e6007d;">DO</span> SHOP BY IMPULSE AND INFLUENCE<br /><span style="color: #e6007d;">DREAM</span> GROWING UP SHOULD BE FUN</h2> title ‌

SAY...I LOVE BEING UP TO DATE......
DO SHOP BY IMPULSE AND INFLUENCE
DREAM GROWING UP SHOULD BE FUN

DARLING* is about being young and carefree. To have fun growing up and fulfil your beauty ambitions through play and freedom of choice.